Introduction to TrackFlow

TrackFlow is a server-side conversion tracking platform designed specifically for Shopify stores. It helps you accurately attribute sales to your advertising campaigns across Meta, Google, TikTok, and more.

What is Server-Side Tracking?

Traditional browser-based tracking (pixels) is becoming less reliable due to:

iOS 14+ App Tracking Transparency prompts
Ad blockers and privacy browsers
Cookie restrictions and third-party cookie deprecation
Browser privacy features

Server-side tracking sends conversion data directly from your server to advertising platforms, bypassing these limitations and achieving 95%+ accuracy.

How TrackFlow Works

1
Customer clicks your ad
TrackFlow captures the click ID (fbc, gclid, ttclid) from the URL
2
Customer browses your store
Browser pixel tracks page views, product views, and cart activity
3
Customer completes purchase
Shopify webhook sends order data to TrackFlow
4
TrackFlow sends to ad platforms
Conversion data is sent via Conversions API to Meta, Google, TikTok, etc.

Key Features

Multi-platform support: Meta, Google, TikTok, Snapchat, Pinterest, X
Dual tracking: Browser pixel + server webhooks for maximum accuracy
Event deduplication: Prevents double-counting conversions
Real-time dashboard: Monitor events, revenue, and ROAS
Team collaboration: Invite team members with role-based access
Multi-store: Manage multiple Shopify stores from one account

Supported Advertising Platforms

Meta (Facebook/Instagram) Conversions API
Google Ads Offline Conversions
TikTok Events API
Snapchat Conversions API
Pinterest Conversions API
X (Twitter) Conversions API

Next Steps

Ready to get started? Follow our quick start guide: